Your website is a powerful communication platform that allows you to market your brand 24/7 and connect with clients from across locations. However, not all sites guarantee your desired return on investment (ROI). The primary consideration is choosing between a website template and a custom design website. A website template is a pre-made web design that allows developers to plug in content into a sophisticated framework built through HTML or CSS. You can edit limited features, such as colors, font styles and images. But aside from these, what you see is what you get. Although ready-made templates help you save time and money, they lack flexibility and uniqueness.